Arbit 2nd only to Dilbert ...


Popular website BrightHub rates Arbit Choudhury as the 2nd best in Change Management, preceded only by Dilbert.

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Perplex Singh:- Many economists have raised doubts on the effectiveness of Govt's aid for bankrupt companies. Arbit Choudhury:- Yeah ... But I think one type of aid is bound to succeed every time. Perplex Singh:- Which one? Arbit Choudhury:- Aid for under-privileged children.
Perplex Singh:- Many economists have raised doubts on the effectiveness of Govt's aid for bankrupt companies. Arbit Choudhury:- Yeah ... But I think one type of aid is bound to succeed every time. Perplex Singh:- Which one? Arbit Choudhury:- Aid for under-privileged children.

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Perplex Singh:- The NGO ProjectWHY has launched an internet campaign to generate 60 lakhs in 60 days for under privilaged children. What would Management Guru Kotler have called this?  Arbit Choudhury:- Socio-Viral Marketing !!
Perplex Singh:- The NGO ProjectWHY has launched an internet campaign to generate 60 lakhs in 60 days for under privilaged children. What would Management Guru Kotler have called this?
Arbit Choudhury:- Socio-Viral Marketing !!

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